WHAT'S A UX WRITER?

You may have heard of us by different names: content designers, UX writers, content strategists.

But we go way beyond the 'hands' just writing your content. We're the brains behind it too.

1. We work with Research

We help your Research team to understand their user feedback, and distil their problems into user needs - essentially, what people need from your product or service. 

We then take those user needs and forge them into user stories - or, tangible start-and-finish points for your product or service, that always link back to what people actually need from you.

2. We listen to your audience (and your stakeholders)

We learn even more about the people who user your product or service - what they know already, what they're familiar with, what they need, what they don't need, and learn the terminology they'd use to find what they're looking for. 

All the while, we're meeting with your legal, risk, compliance, product, BA, policy etc. etc. etc. teams to share our research, act on feedback, and meet at the exact point where business needs and user needs overlap. 

3. We work well with Design (and pretty much everyone else too)

We then map out the whole journey that the user will take, from start to finish, and work closely with your Design team to make it happen.

The final result is a well-researched, well-written, well-designed, well-crafted product or service that doesn't just look and feel great, but gives the user exactly what they need in the way they'd expect to find it.

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In short, we're still selling your product or service. But we sell your product or service by making it even easier to use.